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Since 1959, Alpha Industries has produced high quality outerwear for military and civilians alike. Our Heritage styles are still made to the same standards as those produced for the U.S. Armed Forces.For our latest campaign, we've teamed up with stylist @danie.sierra and content-creator @okdeon to style a series of looks including jackets from our iconic Heritage collection.
LATEST
WAYS TO WEAR: THE HERITAGE COLLECTION
AUGUST 30, 2021
M-65 FIELD COAT (HERITAGE)
Our Heritage collection features 7 timeless jackets that seamlessly blend military-inspired style with modern utility. Among these is the M-65 Field Jacket. Once the standard issue field jacket of the U.S Army and Marine Corps the M-65 has since been immortalized within pop culture and remains a fashion staple to this day. Its durability and versatility make it the perfect choice for transitional weather. Alpha Industries is the original manufacturer of the iconic M-65 Field Coat, receiving the first contract for the garment from the United States Department of Defense in 1965.The Alpha Industries M-65 Field Coat was named the "military field jacket that every civilian should own" by Esquire.
Worn everywhere from the jungles of Vietnam to iconic Hollywood movies and high-end fashion runways, the M-65 field jacket has left an enduring mark on fashion history. Not much has changed in the original design, which was first created by Alpha Industries in 1965, but throughout the decades this jacket has come to represent many facets of American culture in surprising ways. Civilians who don the M-65 — among them movie stars, hippies, and activists — have fashioned it into a bold statement, while the jacket’s emphasis on functionality ensures that it never goes out of style.
Danie styled Deon in this classic piece along with a monochromatic sweatshirt and cargo pants for increased emphasis. This elevated look blends functional utility with timeless style for an outfit that will be in rotation throughout the season.
“ALPHA’S FIELD JACKET WILL NEVER GO OUT OF STYLE. IT HAS BEEN CEMENTED IN POPULAR CULTURE SINCE THE 70'S AND CONTINUES TO BE A GREAT PICK FOR A VARIETY OF MILITARY-INSPIRED LOOKS.”
-DANIE, STYLIST & CONTENT CREATOR
MA-1 BOMBER JACKET (HERITAGE)
For almost a century, the bomber jacket has been worn and admired by military and civilian alike.The MA-1 is not only an iconic military flight jacket, but also a wardrobe staple. Constructed from mid-weight flight nylon, this was the first military jacket to cross over into civilian fashion. This current version has been kept as close as possible to the classic military specifications.
Danie wears her MA-1 Bomber Jacket oversized for a more casual look, and remembers her first encounter with the iconic style- "The first time I saw the Alpha MA-1 in high-school, I knew I needed to have one.”
B-15 BOMBER JACKET (HERITAGE)
Our B-15 Bomber Jacket is a classic flight jacket with modern appeal. Its nylon shell and removable synthetic mouton fur collar offer a sophisticated look and feel that will have you coming back to it time and time again. Deon wear his Sage B-15 Bomber jacket with green cargos and white tee for a more relaxed look.
“When I wear this green B-15 bomber jacket I feel timeless.” - Deon, Content Creator
CWU 45/P BOMBER JACKET (HERITAGE)
Originally issued to USAF and Navy pilots, the CWU 45/P Bomber Jacket is a classic staple piece for those looking for a trendy yet durable jacket. Its authentic military design is showcased through its tick fill, ribbed knit cuffs and collar and front zipper closure with storm flaps to ensure the perfect insulation. The CWU 45/P Bomber is the jacket currently issued to U.S. military pilots, and remains a fan favorite for civilians as well. The CWU 45/P's collar sets it apart from its iconic predecessor, the MA-1.
Deon is ready for an evening out in a Sage CWU 45/P paired with a white tee and slim gray pants, while Danie pairs her Replica Blue bomber with a pair of coveralls for a more casual look.
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